WE LIVE IN USA STUDIO

Selected work

Every project below is live. Each one was built from strategy through launch — positioning, structure, design, build, and deployment.

We Live in USA homepage

We Live in USA

Challenge: A bilingual platform for people newly arrived in the U.S., spanning eleven content verticals — visas, credit, renting, cars, education, weddings and more.
Approach: One design system and one navigation model across every vertical, with templated article layouts built for search.
Result: Eleven verticals that read as a single product rather than eleven separate sites.
Role: Brand system, UI/UX, front-end, SEO structure

US Credit Card Dex homepage

US Credit Card Dex

Challenge: Ninety credit cards is not a comparison table problem. Newcomers with no U.S. credit history need to know which cards they can actually get.
Approach: A guided two-question filter that replaces the table entirely and returns a usable shortlist.
Result: A product interface rather than a content page.
Role: Product UX, interaction design, front-end

My USA Plan homepage

My USA Plan

Challenge: Ninety-one arrival tasks are useless as a list. Order and relevance are the whole product.
Approach: Status, state and most urgent problem in, personalised ordered plan out. Free tier with a one-time paid unlock.
Result: A checklist people finish instead of abandon.
Role: Product strategy, UX, front-end, pricing model

Wedding in USA homepage

Wedding in USA

Challenge: Marriage in the U.S. does not end at the licence — taxes, immigration, name changes and re-registering back home all follow.
Approach: A 130-item checklist structured by phase, with a free tier covering the first 30 items.
Result: A vertical product built on the same design system as the parent brand.
Role: Content architecture, UI/UX, front-end

BondNotes homepage

BondNotes

Challenge: One shared place for a couple's trips, notes, shared money and passwords — a dense product that has to feel calm.
Approach: Warm visual language, progressive disclosure, and a card model that keeps each type of information legible.
Result: A reference product people trust with private information.
Role: Product design, UI/UX, front-end

The Utility Desk homepage

The Utility Desk

Challenge: Rent, moving, credit and insurance maths for people who know what to do but have no starting point.
Approach: One tool per problem, no sign-up, no account wall.
Result: A utility surface that earns repeat visits.
Role: UX, front-end

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